One of the hottest trends today is 1:1 marketing. Variable data printing applications make it possible to personalize marketing documents, tailoring full-color images, text and graphics to every recipient based on information from a database. ...more »

Waves softly kiss the golden sand. Turquoise water so clear that you can see the shells beneath the rippling surface. A hammock beckons under a shady tree and not a soul in sight for miles. ...more »

I'm learning about inkjet, which seems to be popping up everywhere I look. A print buyer called me just last week, looking for recommendations on an inkjet printer. He wants to print his organization's color brochures in house. ...more »

As you may or may not know, there is no such thing as a “perfect” printed piece (that was just to catch your attention) but these seven tips will help you get closer in the end. The bindery end, that is. I talked to some local bindery experts, and here is what they recommend: ...more »

Not including the single-key shortcuts for items in the Tools palette, here are the Adobe Photoshop keyboard shortcuts I find most useful. It says "Top Ten" but there's actually a bunch more that I included in each item, variations of the main one. Did I leave your favorite(s) out of the list? E-mail me and I'll include them in an upcoming issue. ...more »

In 2006, Bernard Hellen, registered graphic designer and president of Traffic Marketing + Design Inc., approached Forest Stewardship Council (FSC) Canada to explore how FSC could provide graphic designers with the necessary knowledge and resources to respond to clients’ requests. ...more »